Greater Manchester is a vibrant and dynamic place to be, yet the population suffers from some of the worst health in England. Residents are more likely to die earlier than almost anywhere else in the country.
There are 10 boroughs in Greater Manchester and 10 Primary Care Trusts (PCTs). Each PCT has a Director of Public Health whose job it is to support local people to live healthier, happier lives. They achieve this by reducing ill health, by preventing people being ill in the first place and by working to ensure that threats to health are identified early (e.g. through breast screening) so as to ensure the best outcome for patients.
The Greater Manchester Public Health Network is an NHS organisation which works in partnership with public and statutory organisations to improve the health of people living and working in Greater Manchester and reduce health inequalities. The network is accountable to the Greater Manchester Directors of Public Health Group.
In 2008 The Greater Manchester Public Health Network established a partnership with the Guardian Media Group. The aim of this partnership was to enable the Greater Manchester Public Health Network to deliver public health messages in an innovative yet credible manner, but also to develop a relationship which encouraged the media to become partly accountable for the task of reducing health inequalities.
The I Love Me supplement is delivered in a light- hearted way, including celebrity endorsement, humour, personal testimony and make-overs. The journalists that write the supplement work with key NHS staff and experts who equip them with information, guidance and contacts to ensure features and stories align with the values and priorities of the PCTs. The I Love Me brand also encompasses digital and broadcast media elements.